Bold Bytes - Episode 4 - From Payments to Partnerships: Tony Lunnon on the Future of Merchant Services

Welcome to another episode of Bold Bytes – your bite-sized guide to payments! In this conversation, host Robert Copeland sits down with Tony Lunnon, Partner Success Manager at Priority Payments, to pull back the curtain on the merchant processing world.

Tony shares how he first stumbled into payments, what he’s learned working with ISOs and ISVs, and why successful partnerships go far beyond just buy rates. Together, they explore:

• The real value a processor brings to the table

• How ISOs can grow revenue with payroll, banking, and embedded financial tools

• Why transparency, relationships, and trust matter more than ever

• The shift from simple payment processing to full financial ecosystems

From smarter underwriting conversations to innovative products like embedded payroll, digital banking, and lending solutions, this episode shows how the payments industry is evolving—and how partners can stay ahead by offering more value to merchants.

Whether you’re deep in the merchant services space or just curious about how money moves in today’s digital economy, this is an insightful look at the future of payments.

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